W/PURPOSE CELEBRATES HAYNIE’S CORNER ART DISTRICT

THIS_AN ART DISTRICT STORY (3 MIN. TRAILER)

What do you get someone for their 200th birthday?

Tough decision, right?  Evansville’s art and design community showed up to the party with a newly dedicated outdoor gallery and sculpture park located in south-central Evansville.

Not a bad way to kick off the bicentennial!  As if that wasn’t enough, inside the card was an additional $46,000 in cash prizes for winners of Sculpt EVV, a juried outdoor public sculpture event located in the Haynie’s Corner Art District.

Moreover, it was the first of many steps to bolster support and show commitment to the districts art-filled future.

In an effort to actively promote and enhance Evansville’s art and design future, the Department of Metropolitan Development (DMD) established a unique redevelopment area and overlay for the Haynie’s Corner Art District, an area of about 50 square blocks of mostly residential uses with a commercial core.

Additionally, the City of Evansville selected Indianapolis based w/purpose to collaborate on urban strategy efforts in Haynie’s Corner, which includes leading the urban branding initiative, a process by which the identity of the community is established and marketed in a creative and cohesive fashion.

w/purpose actively worked alongside residents to incorporate place-making strategies bent on changing attitudes and perceptions about the District. What came out of that process was a fun video trailer, logo, and various signage and banners. When asked about the future of Haynie’s Corner, w/purpose principal Wil Marquez said, “We want to work alongside our community partners to develop something that will be edgy while stretching resident’s minds. Our gift or flavor (“flava”) on design, will be an experience we look forward to sharing.”

Residents and interested parties of Haynie’s Corner Art District are encouraged to attend an Open House in April.  The Urban Living Center at Haynie’s Corner will host an Open House from 3-7 pm on Saturday April  22, 2014 at 58 Adams, Evansville IN. Join w/purpose Principal Wil Marquez, Ken Haynie, and Phil Hooper to help kick off the brand story of the Art District at 6 pm.